ASSESSMENT OF INTERNET INFILTRATION AND THE ACCEPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA
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- NGN 3000
Abstract
Television streaming has come to stay with increase in Internet and broadband penetration. However, for television streaming to be successful, it has to be adopted by the audience. An influencing factor towards adoption could be the demographic dimensions of television viewers. Hence this study examined internet penetration and the adoption of television streaming among stakeholders in south-west Nigeria. Survey research design was adopted; the population comprised all the residents in the south west states. Stratified sampling technique was used to stratify the local governments into metropolitan and non-metropolitan. Subsequently, four local governments were selected randomly from the metropolitan local governments. A sample size of 153 respondents was drawn from twelve wards using judgemental sampling technique.
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